Rachel Raasch
Creative Entrepreneur
Program Manager
Designer
ABOUT
Rachel is a dedicated creative entrepreneur who thrives on finding innovative solutions to challenges. Her journey began with an exceptional academic achievement—graduating with honors from UNC Chapel Hill in just 3.5 years, marking her as the trailblazing first in her family to attain a college degree. This early success set the stage for her entrance into the luxury hospitality and events industry amidst the pandemic, where she collaborated on launching Beyond Gifting alongside CEO Danielle Bishop in 2021.
Fueled by her passion for travel, design, and online shopping, Rachel's keen eye has translated into a unique ability to curate some of the best gifts in the industry. Through collaborative efforts, her team at Beyond Gifting has grown exponentially, a testament to her unwavering dedication.
Her projects are infused with energy, a positive spirit, and meticulous attention to detail that ensures excellence at every turn.
Her passion for growth is unwavering, and she consistently seeks novel ways to expand her horizons and evolve.
Whether she's engrossed in a captivating book, strumming tunes on her guitar, tuning in to enriching podcasts, or perfecting her signature Italian meatball recipe, her creativity and zest for life are always on display.
Her goal is to bring joy, authenticity, and creativity wherever she ventures.
KEY ACHIEVEMENTS
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Established and developed the company Beyond Gifting, producing $1 million in revenue within the first 18 months, and leading to the expansion of 3 additional employees.
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Salesforce Administrator Certification
WORK EXPERIENCE
2021 - Present
Program Manager
Beyond Gifting
Durham, NC
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Achieved $1 million in revenue within 18 months through effective program management and client relationship-building.
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Led end-to-end client relationships, from lead generation to program fulfillment and follow-up.
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Developed and executed a comprehensive business plan, resulting in increased efficiency and profitability.
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Cultivated relationships with local, domestic, and international vendors, successfully negotiating pricing and ensuring product quality.
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Devised and executed innovative marketing strategies, contributing to brand visibility and growth.
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Spearheaded the establishment and maintenance of a robust social media presence.
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Managed a team of packing assistants, overseeing recruitment, training, and day-to-day operations.
2020-2021
Marketing Coordinator
The Beyond Collection
Durham, NC
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Orchestrated impactful social media strategies, elevating brand engagement and visibility.
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Played a key role in the development and launch of an upgraded creative client service and accompanying technological platform.
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Provided technical support as a certified Salesforce Administrator, ensuring smooth operations and user support.
2018 - 2019
Social Media Coordinator
ITS Service Desk
Chapel Hill, NC
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Formulated and executed data-driven social media content strategies, driving heightened audience engagement.
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Created visually compelling graphics for various platforms, including social media, websites, infographics, and promotional materials.
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Successfully designed and produced eye-catching promotional materials, contributing to effective marketing campaigns.
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Planned and executed outreach events, fostering community engagement and brand awareness.
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Ensured content adhered to ADA Accessibility standards, making information inclusive and accessible.
SKILLS & EXPERTISE
Marketing and Strategy:
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Strategic Marketing Planning and Execution
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Market Analysis for Informed Decision Making
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Brand Development and Effective Management
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Digital Marketing Campaign Development
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Social Media Strategy and Execution
Project Management and Leadership:
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Project Planning, Coordination, and Execution
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Leadership and Team Management Skills
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Budgeting and Financial Management
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Strong Problem-Solving Abilities
Event Coordination and Logistics:
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Comprehensive Event Coordination Skills
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Effective Inventory Management
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Shipping and Logistics Expertise
Design and Creativity:
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Graphic Design
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Adobe Creative Suite Proficiency
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Print Design and Production Expertise
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User-Centered UX Design for Enhanced Experiences
Sales and Customer Relations:
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Sales and Lead Generation Strategies
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Customer-Focused Client Relationship Management
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Proposal Creation and Client Presentation
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Product Sales and Negotiation
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Networking and Stakeholder Engagement
Digital Expertise:
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Salesforce Administrator Certification
EDUCATION
2016 - 2019
The University of North Carolina at Chapel Hill
Bachelor's Degree
Hussman School of Journalism & Media
Editing & Graphic Design
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2nd Major: Religious Studies