Rachel Raasch
Creative Entrepreneur
Program Manager/ Designer
ABOUT
Rachel is a passionate creative who brings energy, positivity, and attention to detail to every project. She is constantly seeking out new ways to grow and is relentless in pursuing her goals. Rachel was the first in her family to attend and complete a college education, graduating as a Dean's List Scholar from UNC-Chapel Hill in 3.5 years with a double major. She can most often be found reading, playing guitar, listening to podcasts, or perfecting her secret recipe for the ultimate Italian meatballs.
KEY ACHIEVEMENTS
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Established and developed the company Beyond Gifting, producing $1 million in revenue within the first 18 months, and leading to the expansion of 3 additional employees.
WORK EXPERIENCE
2021 - Present
Program Manager
Beyond Gifting
Durham, NC
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Produced $1 million in revenue within 18 months
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Managed client relationships, from generating leads to program fulfillment, and follow-up
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Researched, developed, and implemented a business plan
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Built relationships with local, domestic, and international vendors, negotiating price and ensuring quality of products
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Designed and implemented marketing strategies
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Created, strategized, and maintained social media presence
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Hired, trained, and managed a team of packing assistants
2020-2021
Marketing Coordinator
The Beyond Collection
Durham, NC
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Strategized and managed social media platforms
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Lead the development and implementation of new upgraded creative client service and accompanying technological platform
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Provided technical support as Salesforce Administrator
2018 - 2019
Social Media Coordinator
ITS Service Desk
Chapel Hill, NC
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Strategized social media to maximum engagement
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Designed visual graphics including social media images, website content, infographics, and posters
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Designed and produced promotional materials
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Planned and executed outreach events
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Monitored content for ADA Accessibility standards
SKILLS & EXPERTISE
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Strategic Marketing
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Graphic Design
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Project Management
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Leadership & Management
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Entrepreneurial Problem Solving
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Sales
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Social Media
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Salesforce Administrator Certification
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Adobe Creative Suite
EDUCATION
2016 - 2019
The University of North Carolina at Chapel Hill
Bachelor's Degree
Hussman School of Journalism & Media
Editing & Graphic Design
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2nd Major: Religious Studies